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/ Glossary
Glossary
The terms you'll come across on the platform, in one sentence each.
AI Coach
An assistant that reads the pages, courses, emails and Setup data in your account and suggests the next step.
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AI credits
The unit spent on AI tasks. It comes monthly with your plan or can be bought as a pack.
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BYOK
Connecting your own AI key. Tasks covered by your key don't use credits.
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Live field (slot)
A sales box on the page that is connected to a real product: course card, book form, appointment, webinar registration.
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Live data tag
A value written to the page from your account at publish time, e.g. the number of students.
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Exit offer
A last offer shown to a visitor who is about to leave the page.
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Announcement (broadcast)
A one-time marketing email sent to a list or a tag.
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Funnel
The chain of steps a visitor goes through, from page to subscriber and from subscriber to customer.
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Transactional email
An email sent as the result of an action that can't be turned off: registration, order, appointment.
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Source tag
A tag showing which form or link a person came from.
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Cohort
A group of students who start on the same date and progress together.
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Setup
Automatic creation of a page, email and product skeleton based on your role and offer.
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Setup Canvas
A large editing area that shows all the parts of your business as a flow.
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Lead magnet
Free content given in exchange for an email address: a guide, ebook, mini course.
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Brand Kit
The single source for your logo, colors and instructor details.
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Automation
A rule that starts a series when something happens (registration, purchase, appointment).
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Portal
The area where your students watch their courses and see their certificates and orders.
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Revision
Changing only the parts of the page you ask for, with AI, with your approval.
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Series
Emails sent in order at set intervals.
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Draft / published
Changes in the Studio are drafts; they go live when you press Publish.
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Commercial message consent
A person's consent to receive marketing emails.
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Upsell
An extra offer presented on the thank-you page after a purchase.
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White label
Hiding the Bilgi Ticareti brand in student and visitor areas.
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