A/B testing

Distribution: the book's type (free / paid and its price), the download form, the pages that use the book; copying the download link, opening the product.
Last 30 days: the number of downloads, people who joined your list through the book form, sales, and revenue.
With AI: write or rewrite a chapter, a cover alternative, a promotional email, and social posts (drafted to the AI Coach). The AI cover creates a topic-appropriate vertical image from the book's title and subject; there is no text on it, and the title is written on the cover page.

A/B testing

Compare two headlines or two versions of a page.

Updated: October 2, 2026

Coming soon: the visitor side of A/B testing (splitting versions among visitors and picking a winner) is not available yet; you can define tests, but no results are collected. It will be announced in What's new when it opens.

Sales tools › A/B tests screen — Sales tools › A/B testsScreenshot

With A/B testing, you split two versions of a page between visitors and see which one converts better.

Create the test in Sales Tools › A/B Testing and pick the two versions.
Traffic is split 50/50 by default; if you want, you can change the ratio with the slider.
Follow the results on the test screen and in Analytics › Funnel. Don't declare a winner before enough visits have been collected; with small numbers, a difference can be pure chance.

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