For instructors: promote with a webinar, sell with a course
One of the most effective ways to sell an online course is to first give value in a free webinar and offer the course at the end. The “Instructor” role in the Setup Wizard sets up this flow: a course with an AI curriculum, a free guide, a promotional webinar and a course sales page.
Updated: October 3, 2026
What gets set up for the Instructor role
- 1
Course and AI curriculum
Your course’s module and lesson plan opens as a draft; you add the content.
- 2
Free guide and its page
The first step that grows your list.
- 3
Promotional webinar and registration page
Invites those who got the guide and your list to the webinar; the course is offered at the end.
- 4
Course sales page
With outcomes, curriculum, instructor section, student reviews and a price card.
- 5
5-email launch series
A series that invites people to the webinar and leads to the course sale.
After the course goes live
Automated webinar
Record your live webinar and turn it into a 24/7 broadcast; sales continue even when you’re away.
Upsell and thank-you page
A one-time offer after payment for people who bought the course, such as one-on-one support or a VIP package.
Certificate and reviews
An automatic certificate for finishers; student reviews appear on the sales page.
Community
Private rooms for your students and lesson discussions.
Frequently asked questions
Can I sell a course without doing a webinar?
Yes. The webinar is recommended as a warm-up step, but you can also sell the course directly from the sales page.
I also sell books and a community; which role should I choose?
The “Expert / Content creator” role adds a community invite page to the instructor flow.