Udemy or your own school?
Udemy is a marketplace: you put your course on a shelf that millions of students browse. Bilgi Ticareti is a platform where you build your own school: bringing traffic is your job, but the price, the customer list and all of the revenue are yours. The two aren’t rivals; they do different jobs.
Updated: October 3, 2026
The two models side by side
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| Bilgi Ticareti (your own school) | Udemy (marketplace) | |
|---|---|---|
| Cost | Monthly plan fee (from $39) | Free to publish |
| What you keep from a sale | All of it (except the payment provider’s commission) | 37% on organic sales; 97% with your own coupon or referral link |
| Marketing emails to students | To your own list, up to your plan’s email allowance | 2 promotional emails per course per month; no external links allowed |
| Customer relationship | The list, CRM and sales history are yours | The student is Udemy’s customer |
| Traffic | You bring it (social media, ads, search) | The marketplace’s own traffic |
| What you can sell | Courses, memberships, webinars, paid appointments, ebooks, community | Courses |
Using both together
Many instructors use Udemy as a storefront: new people discover you there. They build the real business at their own school: they grow the list with a free guide and sell higher-priced programs through webinars and one-on-one sessions. Your course on Udemy is the front door, and your own school is your home.
Frequently asked questions
Can I also sell my Udemy course at my own school?
As long as the content is yours, you can sell it at your own school too; check Udemy’s instructor terms separately.
Can I get the emails of my Udemy students?
Udemy’s rules prohibit putting external links in promotional emails and asking students for personal information. You grow your own list on your own site with a free guide or a webinar.
Are the figures up to date?
The Udemy revenue share and promotional email rules were taken from Udemy’s support pages on October 3, 2026; they may change.
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Sources
Competitor information was taken from official pages on October 3, 2026; it may have changed.